You have a company and need to effectively promote its products. How do you go about doing that? If you take advice from your experienced seniors they would ask you to market yourself. But how do you market yourself? The senior would go further to advice you to hire an ad agency and use proper space in the media to get your company products’ visibility up. But we would say that these means are quite close to becoming obsolete. Right now internet is the new media. This means that you need to get yourself promoted through the net using proper internet promotional tools like the Blog/XML Promotion.
Yes, today it is all about effective software marketing. To get your company up on the map, you need to first and foremost have a well designed website. Now that is not where your internet worries end. Everyone has their website up. What makes yours stand out? For that you need to develop the software of your website in such a way that it gets not only just a decent ranking but the top ranking.
What does top ranking mean? This means that whenever a search is made on the net with key words pertaining to your services in the search engines, your website is displayed pretty high up amongst the site results. This allows you more visibility amongst users meaning that you have a higher chance of getting more visitors for your site. Therefore we can safely say that SEO is the new avatar for Advertising and AD Campaigns.